Branding Paula’s Flavor of Y’all.
Paula Deen is a real treat to work with. Bright, funny and especially hard working. Her work ethic reminds me of Kevin Hart’s mantra before going on stage; “Everybody wants to be famous. Nobody wants...
View ArticleNeed a tissue?
In our process to unlock the perfect idea we use what we call a “Tissue Session.” After we determine our clear marketing goals and have our tools, such as a Creative Brief, completed we use our Tissue...
View ArticleEye Catching Van Graphics
“Keep it simple stupid.” “Less is more.” “Form follows function.” Designer words to live by. Here is a great example of trust between an agency and the client. We resisted the urge to layer this design...
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Fun with Paula Deen and Springer Mountain Farms
Many people have heard of and have formed opinions of the celebrity chef icon Paula Deen. What many people have not done is work with her, talk to her or get to know her. And, you know what? They are...
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Too Cool for School
Though the days of Mad Men are long gone, some elements of advertising remain. Creating a great ad is not about the product placement or a hero shot, but rather, about the visceral response the ad...
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Biltmore: New Traditions
With the recent launch of the Biltmore collection, a collaborative effort with Fine Furniture Design, we had quite the undertaking on our hands – how do we effectively portray the feeling of graceful...
View ArticleBiltmore: New Traditions
With the recent launch of the Biltmore collection, a collaborative effort with Fine Furniture Design, we had quite the undertaking on our hands – how do we effectively portray the feeling of graceful...
View ArticleBranding Paula’s Flavor of Y’all.
Paula Deen is a real treat to work with. Bright, funny and especially hard working. Her work ethic reminds me of Kevin Hart’s mantra before going on stage; “Everybody wants to be famous. Nobody wants...
View ArticleNeed a tissue?
In our process to unlock the perfect idea we use what we call a “Tissue Session.” After we determine our clear marketing goals and have our tools, such as a Creative Brief, completed we use our Tissue...
View ArticleEye Catching Van Graphics
“Keep it simple stupid.” “Less is more.” “Form follows function.” Designer words to live by. Here is a great example of trust between an agency and the client. We resisted the urge to layer this...
View ArticleFun with Paula Deen and Springer Mountain Farms
Many people have heard of and have formed opinions of the celebrity chef icon Paula Deen. What many people have not done is work with her, talk to her or get to know her. And, you know what? They are...
View ArticleClik here to view.
Too Cool for School
Though the days of Mad Men are long gone, some elements of advertising remain. Creating a great ad is not about the product placement or a hero shot, but rather, about the visceral response the ad...
View ArticleMarketing Reality
With the recent wave of reality TV shows, there’s a certain amount of spectacle that comes with it. The drama, the backstabbing, the drama. But, what if we could take the best of the reality...
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An Empire Built on a Simple Canvas Shoe
As creatives, it’s our job to do so much more than just understand who our clients are. It’s our job to imagine their potential, envision who they could become, and create the campaigns that take their...
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Developing Your Brand Story
Ask a company how it got its start, and the same thing will happen every time — you’ll get a story. Whether your company began with an idea for a product, the desire to fill a niche, or a passion for...
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Content Marketing How-to for Building Business Relationships
What is Content Marketing, and why does it matter? In this fast food, quick-bite, information age, it seems like the majority of our exchanges for goods and services are executed from behind our...
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To Pin or Not to Pin?
What is Pinterest and where does it fit in to your business? Pinterest has long been the misunderstood step-daughter of social media. Most of us feel comfortable using a combination of Facebook and...
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You’ve Got Subscribers. Now What?
Level up your email marketing skills. The first goal of any email list is to attract subscribers, but what you do next – after your audience commits to subscribe – is key. Do you leverage, or do you...
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Selling Experiences
Just as quickly as the internet connects us, it works to disconnect us. Communication is brief and underwhelming, emails are much more common than phone calls, and it is becoming easier every day to...
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Social Relationships, Built to Last
YOUR BEST FRIEND always answers the phone when you call. He supports your ventures, celebrates your accomplishments, and gives you positive feedback on almost anything you share. And then one day, out...
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